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Different expressions of the concept of corporate culture
Regarding the concept of corporate culture, there are many different understandings and expressions:
1. American scholars John Kotter and James Heskett believe that corporate culture refers to the shared corporate values and business practices among various departments within an enterprise, at least among the top management. ... It refers to the common cultural phenomenon possessed by various functional departments within a division or departments located in different geographical environments.
2. Tress Dyer and Alan Kennedy believe that corporate culture encompasses values, heroic figures, customs and rituals, cultural networks, and the corporate environment.
3. William Ouchi believes that corporate culture is "aggressiveness, defensiveness, and flexibility - that is, values that determine patterns of activity, opinion, and behavior.".
Corporate culture represents a novel modern enterprise management theory. For enterprises to truly enter the market and embark on a path of rapid development, good efficiency, continuous improvement of overall quality, and coordinated economic development, it is imperative to popularize and deepen the construction of corporate culture.
Corporate culture can be understood in both a broad and a narrow sense. In a broad sense, corporate culture refers to the material and spiritual culture created by an enterprise that embodies its own characteristics. In a narrow sense, corporate culture is the integration of the enterprise's operational principles, values, and ethical codes of conduct that reflect its unique personality.
Corporate culture is an integral and vital component of the social cultural system. It represents a comprehensive reflection and manifestation of national culture and modern consciousness within the enterprise. It is shaped by the influence of national culture and modern consciousness, embodying corporate characteristics, group consciousness, and the behavioral norms derived from this consciousness.
7. Corporate culture represents the general perception and attitude of the group within the enterprise towards the outside world. --
